MEDIA
RELEASE
Singapore
3rd
Champion Barista will
represent Singapore at World Barista Championship in Atlanta Georgia in the
United States in April 2009.
Supported by Shatec Institutes
and Suntec Singapore the objectives of this highly regarded Singapore National
Barista Championship include:
Promoting the growth,
excellence and recognition in the Barista profession in
Singapore.
Growing the Barista’s
knowledge of and expertise in the preparation and serving of specialty, espresso
coffee through competitions.
Promoting the knowledge and
consumption of specialty coffee to the consumer through the
Barista.
SCA’s Chairman, Mr. Victor Mah
said, “This is the third time Singapore is holding a barista competition at a
national level and it is open to all barista enthusiasts. We are hoping that
through such events, we can inculcate in our younger generations that being a
barista is a professional career that is creative, fun and exciting. We hope to
be able to raise the profile of Barista profession in Singapore.” “Suntec
Singapore is happy to support the Singapore Coffee Association’s National
Barista Championship. With immense opportunities brewing in the coffee business
and the rise of the baristas as the ‘coffee sommeliers’ of the coffee industry,
there is no better way to revolutionize the art of coffee making than through
such competitions designed to encourage and recognize professional achievement
in the art of coffee preparation and service, “says Ms Anjna Nihalani, Director
of Marketing & Communications at Suntec Singapore.
“Suntec Singapore is happy to
support the Singapore Coffee Association’s National Barista Championship. With
immense opportunities brewing in the coffee business and the rise of the
baristas as the ‘coffee sommeliers’ of the coffee industry, there is no better
way to revolutionize the art of coffee making than through such competitions
designed to encourage and recognize professional achievement in the art of
coffee preparation and service, “says Ms Anjna Nihalani, Director of Marketing
& Communications at Suntec Singapore.
Competitors will be judged by
qualified assessors such as Justin Metcalf, World Barista Championship
International Judge, as well as Qualified judges from the SCA on a number of
criteria such as; creativity, barista skills; coffee taste, cleanliness and etc.
The winner of the SNBC will then join the other champions from the respective
countries at the World Barista Championship in Atlanta Georgia in the USA from
April 16th to 19th 2009.
### End of Release ###
About
The Singapore Coffee Association (SCA) was
established in the late 1950s by a group of pioneering coffee traders. As a
result of their enterprise and hard work,
About
Since 1983, Shatec Institutes has built a sterling
reputation as Asia's leading hositality and tourism lifestyle institution. It
has an extensive alumni of over 25,000 professionals across the globe, and has
produced more chief executives, general managers, tourism entrepreneurs,
executive and medalists chefs than any other institution in the region. Shatec
Institutes' highly experienced faculty of consultants and educationalists take
an industry leadership role, offersing fresh thinking and new capabilities in
human capital development through its seven specialist institues. It has also
played an instrumental role in shaping the tourism manpower landscape, receiving
the prestigious Most Outstanding Contribution to Tourism Award from the
Singapore Tourism Board.